Education and ice cream. Education is on the decline in our nation, especially among the underprivileged youth. Ice Dream aims to bridge the gap by offering ice cream with and educational twist.

Heavily inspired by murals found in your local hood, Ice Dream uses images of prominent educators and inspired thinkers in history. The use of vibrant colors over desaturated collages, scream out to grab the attention of todays children.

Cheers! To equality. We are all created equal regardless of race, creed, color, religion, and sexual orientation. What better way to celebrate equality than with a shot of vodka. Movida celebrates equality with every shot poured from this LGBTQ inspired bottle.

Movida grabs its visual style from pride. The rainbow is subtle yet gives the brand a pop of vibrant color.

Akata is a Nigerian word with multiple meanings. Africans living in America typically use the word to refer to African Americans as “wild cat” or “black panther” Akata is also defined in some dialects as “strong woman” In the case of this African inspired hair care line it means the later. Targeted towards women of color, Akata promotes beautiful natural hair.

Simple shapes and lines reminiscent of African art are the main branding style of Akata. A simple color pallet of green for land, orange for sun, and black for power. The pattern is made of up the individual letters in the word Akata. Each letter is illustrated to represent a person or thing promoting the individuality and beauty in everyone.

Humans are more than just their bodies. We feel and think. Our minds are powerful and our thoughts dictate all of our actions. Mental illness s real. Now more than ever, we as a people need to recognize this. MIA or Mental illness Awareness seeks to bring attention to this pressing issue in today’s society.

An image can be powerful, and marketing can make people notice what a company wants to promote. MIA makes use of a hand drawn logo that relates to the insecurity of the human mind. The pattern pulls from parts of the logo resembling how our brains break down information.

Bees and honey go together, but with the bee population declining globally, honey companies are resorting to blending their honey with syrup and other additives. Jekyll & Hive

returns honey back into its natural state and in the process brings awareness to the dwindling bee population, while providing the added health benefits of honey.

Jekyll & Hive plays on the duality of its name. There are two distinctly different colored labels and the illustrations juxtapose the wispiness of flowers with medicinal tools. This branding strategy gives honey an edginess it hasn’t had before and may desperately need to gain the attention bees deserve.

With the homeless population steadily increasing in San Diego, it has become harder for many homeless people to maintain a regular daily life routine. A major part of that routine is mobility. Critical Mass is the first bicycle ride share company for the homeless. With technology being more prevalent than ever and San Diego being a big bike town, Critical Mass offers a solution to a healthier homeless lifestyle.

Critical Mass is offering an easy to use downloadable app for a variety of smart phones. Since bicycles and mobility is what the Critical Mass is about, the company keeps safety in mind. The color scheme is geared towards safety and simplicity. The bikes are painted bright yellow and accented with black branding. Reminiscent of the paved streets we all ride on.